LinkedIn can be absolutely overwhelming and much of the advice online is very “American” and often not applicable for the Australian market. Here are three quick tips that will help.

1. Do it properly
Get a professional-quality photo, add a suitable background and ensure your information is up to date. Take time to enter any company names properly and connect them with the company page so their logo appears next to that role. Go with the current name of the company or uni if it has changed. A great profile presents you professionally and you can then be quite passive if you need to.

2. Claim your URL
Go to Privacy and Settings, Visibility and Edit Your Public Profile. On the top right you can edit your custom URL. The default will be something like You want it to look like If your first and last name is not available, try the variations: middle initials, prefixes etc. Then you can include this link on your CV or signature file.

3. List your skills
Behind LinkedIn sits a massive database of companies, job titles and (American-version) “skills”. You can add 50 but they are broader than just technical skills and may include sectors you have worked in. This is how someone finds you so approach the task with that in mind. A recruiter or hiring manager may be looking for a combination of skills such as project management, local government, agile and engineering for example. Look up other profiles to see what skills they have added too.